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Andreas Birnik
Adjunct Assistant Professor, Department of Strategy and Policy
NUS Business School | |
Reap The Benefits Of Sensible Segmentation
Released from Corporate Relations & Communications Office on 3 January 2011
Regardless of which segmentation approach is used, clarity and simplicity make the biggest difference in terms of maximising the chances of marketplace success.
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| Category: Strategy and Outlook |
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Kim-Chi Wakefield Trinh
Assistant Professor, Department of Strategy and Policy
NUS Business School | |
Released from Corporate Relations & Communications Office on 25 June 2010
While there is no simple rule for making better decisions, research suggests that there is value for companies to ensure sufficient time and resources to enhance both communication and contemplation in organizations. |
| Category: Strategy and Outlook |
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Bernard Yeung
Dean and Stephen Riady Distinguished Professor, NUS Business School | |
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| Category: Strategy and Outlook |
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Kulwant Singh
Professor, Deputy Dean
NUS Business School |
Ishtiaq Mahmood
Associate Professor, Department of Business Policy
NUS Business School | |
At the NUS Business School, we studied whether firms can benefit from diversification when there are economy-wide uncertainties such as during an economic crisis.
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| Category: Strategy and Outlook |
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Chang Sea-Jin
Professor, Provost's Chair Professor, Department of Business Policy, NUS Business School | |
A wise government policy to maximize the net benefit of spillover and competition always helps.
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| Category: Strategy and Outlook |
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