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Alicia Grandey
Associate Professor, Department of Psychology, Pennsylvania State University

Anat Rafaeli

Professor, Faculty of Industrial Engineering and Management, Technion-Israel Institute of Technology

Shy Ravid

PhD Student, Faculty of Industrial Engineering and Management, Technion-Israel Institute of Technology

Jochen Wirtz
Associate Professor, Department of Marketing, NUS Business School

Dirk D. Steiner

Professor, Laboratoire de Psychologie Expérimentale et Quantitative, Université de Nice-Sophia Antipolis

An overview of an award-winning article by Assoc Prof Alicia Grandey, Professor Anat Rafaeli, PhD Student Shy Ravid, Assoc Prof Jochen Wirtz, and Professor Dirk D. Steiner on “Emotion Display Rules at Work in the Global Service Economy: The Special Case of the Customer” drafted by Ms Wei Jie (PhD student, Department of Marketing).

Category: Marketing

Yan Zhang
Assistant Professor, Department of Marketing, NUS Business School

What's Fair Value When Returning A Favour?

Released from Corporate Relations & Communications Office on 18 July 2011

There is a discrepancy between givers and receivers in social reciprocity: Favour givers expect to be reciprocated on the basis of incurred cost, whereas favour receivers tend to reciprocate based on the benefits.

Category: Marketing


Jochen Wirtz Associate Professor, Department of Marketing, NUS Business School	Tambyah Siok Kuan Senior Lecturer, Department of Marketing, NUS Business School	Anna S. Mattila Marriott Professor of Lodging Management, School of Hospitality Management, The Pennsylvania State University

An overview of an award-winning article by Assoc Prof Jochen Wirtz, Dr Siok Kuan Tambyah and Prof Anna Mattila on “Organizational Learning from Customer Feedback Received by Service Employees – A Social Capital Perspective” drafted by Mr Friedrich Altekruse (Exchange student, Maastricht University School of Business & Economics).

Category: Marketing

Lee Yin Hwai
Associate Professor, Department of Marketing, NUS Business School

What's Funny To You May Not Be Funny To Me

Released from Corporate Relations & Communications Office on 5 April 2011

Our research underscores the interplay between culture and humor ads, reinforcing the notion that the interpretation of ad meanings resides within the culturally-constituted world.

Category: Marketing


Ashok Charan Associate Professor, Department of Marketing NUS Business School	Ang Swee Hoon Associate Professor, Department of Marketing NUS Business School

Long Live TV And Print

Released from Corporate Relations & Communications Office on 7 February 2011

The media landscape will continue to evolve, and as it does, technology will breathe new life into traditional media.

Each medium offers vastly different strengths and weaknesses and in order. To optimise their investment and maximise reach, marketers should employ multiple platforms

Category: Marketing

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